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In a time when digital noise often drowns out individual identity, personal branding has become more than a trend—it’s essential. Echoing the timeless wisdom of “know thyself,” today’s leaders must define and communicate their unique value.
Few embody this mission more clearly than Shelly Peterson, Founder and CEO of Promoting Me LLC. With over 20 years of experience across multiple industries, Shelly helps individuals and organizations uncover their worth, build strong personal brands, and thrive in a fast-moving digital world.
A Purpose-Driven Career
Shelly’s professional story started at the Minnesota School of Business, where she earned a degree in accounting and business. Coming from a third-generation background in construction, she quickly rose through leadership positions over 27 years.
“I started in accounting, but my passion for the construction industry led me to explore broader roles,” she says.
From financial and project management to executive leadership, she has helped deliver over $3.5 billion in projects across 14 states.
But Shelly’s legacy isn’t just measured in dollars—it’s in people. She’s mentored over 2,500 professionals, promoting a leadership culture rooted in trust, growth, and collaboration.
Her entrepreneurial drive also led her to own and operate eight companies, including her current ventures: Promoting Me LLC and Ask Vet Christine.
Launching Promoting Me LLC During a Pandemic
In July 2020, as the world faced uncertainty, Shelly made a bold move—launching Promoting Me LLC, a personal and business branding firm.
“I wanted to help people understand their value and build a strong digital presence,” she says.
The timing couldn’t have been better. As professionals and entrepreneurs fought for attention in a saturated digital space, Shelly's firm offered clarity and strategy.
“We live in a micro-attention economy. Helping people stop the scroll—that’s our mission.”
What Makes Promoting Me Different
Promoting Me LLC delivers personalized, high-touch services, including:
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Personal Brand Development
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Career Coaching
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Resume & Digital Profile Creation
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LinkedIn Optimization
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Business Consulting & Start-Up Support
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Leadership Development
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Videography & Visual Storytelling
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Social Media Campaigns
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Website Development
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Digital Asset Creation
“Our boutique approach means every client feels like our only client,” Shelly explains.
Pioneering Branding Tools
Shelly’s creativity continues to push boundaries. Her team has developed:
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Digital Press Kits for entertainers
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Digital Player Cards for student-athletes
These tools act like interactive mini-websites, combining visuals with professional content to build instant engagement.
Coming soon: WWSD – What Would Shelly Do?, a video series launching in late 2024, where Shelly shares real-world advice on branding and leadership.
A Vision for the Future
Shelly’s mission is clear—make Promoting Me LLC a top authority in personal branding. Her focus areas include:
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Adapting to digital trends
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Expanding service offerings
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Strategic partnerships
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Public speaking and thought leadership
She’s also realistic about the challenges—market saturation, client readiness, and rapid tech evolution—but she remains confident:
“We’re navigating these challenges with focus and adaptability.”
Empathetic, Empowering Leadership
Shelly’s leadership philosophy is built on empathy, vulnerability, and clarity.
“These traits foster trust and encourage meaningful connection.”
She believes in setting clear goals, recognizing progress, and creating a safe space for innovation. Conflict? It’s addressed with open dialogue and growth mindset.
“Leadership isn’t about having all the answers. It’s about creating space for others to thrive.”
Client Success Comes First
At Promoting Me, client feedback fuels innovation. New offerings like The Peterson Peptalk and WWSD were created in direct response to client needs.
“Our clients’ success is our success,” Shelly affirms.
Turning Risk Into Resilience
Launching a business during the pandemic wasn’t easy. On top of market risk, Shelly faced personal upheaval after a significant relationship ended—leaving her and her kids at a crossroads.
“It was a sink-or-swim moment. But I believed in my mission—and in myself.”
Two years later, that belief proved well-founded. Promoting Me LLC is not only surviving—it’s thriving.
Advice to Aspiring Professionals
For anyone building their career or brand, Shelly offers this:
“Know your worth—and add tax.”
She stresses the importance of confidence, community, and staying resilient through setbacks.
“Surround yourself with people who push you to grow. Obstacles are part of the process.”
And finally:
“Success is a marathon, not a sprint. Lead with integrity, and people will follow.”
A Legacy of Empowerment
Shelly Peterson’s story is about more than business success—it’s about helping others find their voice, build their brand, and lead with purpose.
Through Promoting Me LLC, she’s creating a movement rooted in authenticity, strategy, and heart—exactly what today’s world needs most.