.webp)
In a world where opportunity often depends on circumstance, Jelena Djokovic is on a mission to change that—starting with children. As Co-Founder and Global CEO of the Novak Djokovic Foundation, she’s helping shape a more just, compassionate, and educated world.
Her work centers on a powerful idea: every child deserves the chance to learn, grow, and thrive, no matter their background.
A Mission Rooted in Equity and Education
The Novak Djokovic Foundation is an international organization dedicated to creating brighter futures through early childhood education. Under Jelena’s leadership, it has become a global force for good, investing in children, parents, educators, and entire communities.
“We’re not just building schools—we’re building foundations for life,” Jelena says.
With an unwavering commitment to social equity, the Foundation works to ensure that children from disadvantaged backgrounds have access to high-quality early learning environments.
From Vision to Impact
Jelena’s leadership is both strategic and deeply personal. Her educational background—from Bocconi University to the International University of Monaco—equipped her to co-found and guide a major nonprofit with global reach.
But it’s her passion for early childhood development that drives her every decision.
She has led the development of impactful, scalable programs that support every part of a child’s ecosystem:
-
Building and equipping preschools
-
Organizing workshops for parents and educators
-
Creating engaging programs for children
-
Delivering humanitarian aid to vulnerable families
These initiatives have changed thousands of lives—and continue to grow in scope and impact.
Motherhood as a Leadership Lens
While her professional achievements are impressive, Jelena’s personal journey as a mother of two—to Stefan and Tara—has profoundly shaped her leadership.
“My children are my greatest teachers,” she often says.
Her parenting philosophy took a transformative turn when she became a Certified Conscious Parenting Coach under the guidance of Dr. Shefali Tsabary, a globally recognized psychologist and author.
This approach, which blends Eastern philosophy with Western psychology, centers on mindfulness, self-awareness, and authentic connection—values that Jelena now integrates into both her parenting and leadership style.
A Voice for Lifelong Learning
Jelena is also a vocal advocate for lifelong learning. She believes that every experience—personal or professional—is a chance to grow and become more self-aware.
“The strength of any society lies in how well it empowers its people,” she explains.
For her, education is not limited to childhood—it’s a lifelong journey of becoming more resilient, grateful, and compassionate.
This mindset fuels her work and inspires others to pursue their own growth—at home, at work, and in the world.
Leadership That Empowers
Under Jelena’s guidance, the Novak Djokovic Foundation is more than a philanthropic organization—it’s a movement for change.
Her leadership combines vision, empathy, and action, proving that with the right mindset, one person can ignite transformation at scale.
“We’re challenging the status quo. We’re choosing hope over limitation,” she says.
From building schools to reshaping mindsets, Jelena Djokovic is creating a legacy defined not by power or profit—but by impact, intention, and heart.